We live in a world full of brands. Brands touch us at almost every point in our lives… when we eat, when we drink, when we entertain, when we work. The Marketing world spends billions of dollars ‘creating’ these brands, so that they mean much more to consumers than just ‘products’.
Now imagine if there were a way by which the success formula that makes these brands tick is made to work.. for YOU! Wouldn’t that be fantastic?
Would you not love to create an identity for yourself that’s as unique as those of some of the brands you’ve always admired? To stand for something that sets you apart from the rest of the crowd? To think of your friends, family members, office colleagues etc. as ‘customers’ to whom you need to consciously ‘promise’ and ‘deliver’ benefits, so that they in turn help you in your road to success?
And most importantly, to go about your life in a structured, organized manner implementing every day a Master Plan you have created to build the most important brand… YOU! Whether YOU are a Student, a Corporate Professional, an Entrepreneur or a Small Businessman, you can use the personal branding process to transform your life!
Welcome to the world of Brand YOU!
A world where you live your life as a Brand, whose Brand Manager is you yourself. Personal branding is a field fast catching up all over the world. Here’s your chance to catch up and use the potential of this field to develop yourself and reach your own goals.
The Brand YOU Playshop is your first step towards building your personal brand. In this one day self-development programme you will not just learn but also implement the steps needed to craft a unique identity for yourself.
Self-development can be intensely taxing on the mind – we realize that. Which is why, as the name suggests, the Brand YOU Playshop is more play than work. Through a unique set of games and fun exercizes you will uncover your inner self and create your unique identity in a fun and exciting manner.
While on one hand there are multimedia presentations to familiarize you with the branding strategies of successful brands, on the other hand the games are designed to help you internalize that learning. Learning that is not just academic but transformational in nature. The entire format makes the Brand YOU Playshop high on energy, intensity and interactivity and a completely unique training programme.
In the Brand YOU Playshop you will :
1. Understand the fundamentals of how brands work and generate phenomenal equity for themselves
2. Learn how the principles of Brand management are relevant and work for people as well
3. Get into the mindset of treating yourself as a Brand
4. Define what your personal brand is currently and work out what you would like it to be
5. Do a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) for yourself and assess the impact of these to your desired personal brand
6. Decide who your Target Audience is
7. Work out your unique Brand Positioning statement. This will be your blueprint for the UNIQUE personal brand you will plan to build
8. Put a concrete plan in place for effective implementation and monitoring of your personal brand development, with clear timelines for periodic review
The Brand YOU Playshop can change the way you look at yourself FOREVER. Make sure your mind and body are completely rested as well as energized to be able to take the intensity of the workshop and make the most of it.
Tea/coffee, snacks and lunch will be provided at the venue.
Fee includes: Personal Brand Progress Tracker which will help you monitor your action plan and record the progress of your personal brand development over time! (If you use this tracker diligently, this tracker itself is worth your investment in the entire playshop!)
Venue and Date for the next edition of the playshop to be updated soon.
The Brand YOU Playshop is the only authentic personal branding training programme in India. You can get professional quality personal branding training in the US, Australia and parts of Europe (but in a conventional seminar format, not in a Playshop format) and the participation cost in all these places is upwards of $500 per person (nearly Rs 25000) for a one-day workshop. Make the most of this unique opportunity you are getting in your own backyard!
The one day programme is really only a beginning. Every graduate of the Brand YOU Playshop is connected lifelong with each other and with the faculty online so that you can formally and informally share your progress, learn from others’ success stories (and mistakes) and even inspire newcomers to embrace this new tool for self-development.
This is a highly interactive and implement-as-you-learn programme, so your best chance for maximizing your learning is if you keep a completely open mind and immerse yourself completely during the sessions. (Your first assignment will be given to you the moment you register!)
Call Milind Jadhav on +91 98840 56988 or send an email to writetomilind@gmail.com with your contact details to know more.
About the Faculty: The Brand YOU Playshop is conceived and conducted by Milind Jadhav, a Personal Branding Trainer and Life Skills Coach. An IIM Bangalore alumnus, he has over 15 years of corporate experience in Advertising and Marketing. In this period he has contributed in the brand-building of such high profile brands as Taj Mahal Tea, Sony, Godrej, Amul, RmKV, Parryware, Hercules, Chik, Henko, Pril, Mr. White, Fa, Nutrine, New Indian Express, Ashok Leyland etc. He has cross category marketing experience ranging from FMCG, household products, foods and beverages, pharmaceuticals to categories such as consumer durables, hospitality and retail.
He now uses his knowledge and creativity to pursue his passion – igniting people from all walks of life to think big, scale greater heights and facilitating their success by helping them create their own roadmap to achieve their goals. Apart from public motivational programs, he routinely conducts training programmes for corporates. He is also the author of a popular motivational blog www.dailylifelessons.com.
Visit Milind’s world at www.milindjadhav.com.